The Brief
Programme Identity
Corporate identity is vital in today’s fast changing and competitive environment, particularly in television, where many different companies battle to improve their ratings. Broadcasting companies have had a corporate style since television began, but since the advent of cable and digital television, corporate image has come to the fore, with a plethora of different broadcasting companies vying for recognition and status. Campaigns which used to change yearly are now changing season to season, month to month.
The most recent memorable ident campaigns are those for BBC1, BBC 2 and Channel 4.
So why are corporate idents needed?
They provides a breathing space between programmes
They allow for announcements between programmes
They orientate and remind viewers which broadcasting company they are watching
They are increasingly eye catching and creative in order to capture the viewer’s imagination, so that the company is advertised through word of mouth.
Promotion of the company
Using 3D Studio Max, you are to produce a set of three idents to promote a channel of your choice. The idents should be innovative and imaginative, and actively celebrate the ethos of the corporation that they represent.
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